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Navigating Buyer Expectations in a Rapidly Evolving Marketplace

Disruption is happening in the food industry. Technology has changed the way foodservice operators buy. B2C expectations have become the norm for B2B buyers. Did you know companies are seeing 3X the growth in machine learning and artificial intelligence compared to other R&D investments? The shift in purchasing behaviors is having a negative impact on foodservice manufacturers’ bottom lines. Join Erik Thoresen from Technomic and Daniel Wolf from PROS as they dive into the findings from the latest study on operator buying expectations.

About the Speakers


Erik Thoresen, Principal, Technomic

Working closely with clients as a strategic advisor, Erik draws from a broad range of research and consulting experience in market analysis, product development, technology and forecast modeling throughout the food and hospitality industries. Since 2002, Erik has managed proprietary studies and consulting projects for leading food and beverage companies as well as developed new global information products and services.



Daniel Wolf, Senior Strategic Consultant, PROS

Daniel Wolf is a Senior Strategic Consultant for PROS, Inc. As part of the food and consumables industry team, Daniel is focused on helping companies understand the importance of modern commerce and dynamic pricing science.

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