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NDC, AI and the Building Blocks of Airline Retail

Airline retail is getting more sophisticated, thanks in part to greater adoption of the IATA NDC (New Distribution Capability) standard. But while this data standard is a valuable tool, it is only beginning to be employed to its potential.

In this white paper in partnership with Phocuswire, PROS explores how the travel industry can make more of NDC as one of several building blocks of more sophisticated airline retail, offering better products and more value to customers. 

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