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The Executive Handbook for Price Optimization

If you’re an executive responsible for profit and loss in a volatile marketplace, realizing your revenue and profit potential is critical to both the success of your business and your career. In today’s business environment, the cost of inaction when it comes to improving sales and pricing effectiveness is getting higher with each passing month.

Leaders who fail to address pricing challenges are likely to face declining market share, reduced shareholder value, and increased customer dissatisfaction over time.

In this informative executive handbook, get insights into common pricing and price optimization pitfalls and best practices. Topics include:

Common pricing myths

  • Why the revenue and profitability deck may already be stacked against you
  • Empowering sales with prices that win
  • Selling a pricing overhaul across the organization
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