Value Based Pricing - Why and How to Start Now

In volatile markets, the survival of your business depends upon adaptability to the multiple vectors of change with continuous realignment to changing customers’ needs and values.

In this webinar you will hear Dr. Liozu’s perspective on why value-based pricing is key to surviving and thriving these turbulent times and how your organization can get started.

What Attendees Will Learn:

  • Why it’s more important than ever that you’re tuned into what customers truly value
  • The keys to fostering a Value Mindset across the organization
  • How your business can get started toward value-based pricing today
  • How to compel the executive team to see the value and invest in value-based pricing

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About the Presenter

Dr. Stephan Liozu
Chief Value Officer, Thales

Dr. Liozu supports and leads Thales' marketing and digital transformations by providing best-in-class project support, by diffusing pricing and value expertise around the world, and by energizing teams to focus on customer value management in their business activities (customer segmentation, customer value proposition, customer value modeling, value-based pricing, and data monetization).

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