Taking Pricing Maturity to New Heights Time and Time Again

Buckle up, we’re taking you on a pricing transformation journey. First things first, you need to put on your pilot’s hat and decide where you want that journey to take you and then convince your teammates to get onboard and stay onboard. Competing priorities can make it difficult to get everyone down the gangway, but when we’re constantly asked to deliver more with less, we need to be continually transforming. Don’t let the headwinds slow you down. Join Esterlyn Coleman, Manager of Cargo Revenue Management at Southwest Airlines to learn how to develop a vision that motivates a cross-functional team, effectively measure your results, and inspire your organization to seek continual improvement.

About the Speaker: Esterlyn Coleman oversees the Cargo Revenue Management team at Southwest Cargo. Esterlyn has an extensive background in pricing and revenue management with experience in airline passenger revenue management, telecom pricing, and air cargo pricing. Esterlyn earned a B.A. in Economics from the University of Texas at Austin.

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