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Product Pricing Strategies: The Cons of List Pricing

Why Do Product Pricing Strategies Fall Short?

List prices are reference points for beginning sales negotiations, primarily derived in either of two ways:

  • The estimated end consumer price, such as the price of a brake pad in the store
  • A cost-plus price where the price increases with every vendor cost increase but does not necessarily adjust in times of vendor cost reduction
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Have You Heard? B2B Price Elasticity Can Boost Revenue
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Price elasticity in the B2B marketplace exists and you can leverage it to grow wallet share.

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