Sambit Dutta – Applying Modern Commerce Strategies

Sambit Dutta, Senior Director of IT Development & Enterprise Architecture for Land ‘O Lakes, explains why a modern commerce strategy is so relevant in today’s business world. eCommerce can be used for promotion optimization and improving pricing strategy as well as to become more mobile as customers move away from traditional transactions.
Previous Video
Alyson Threadgold – Reshaping the Customer Experience
Alyson Threadgold – Reshaping the Customer Experience

Alyson Threadgold, General Manager of Process & Systems for Fonterra, speaks to PROS about the importance o...

Next Article
The Grey Market Risk You CAN Avoid
The Grey Market Risk You CAN Avoid