×

Fill out this quick form for your free eBook

First Name
Last Name
Company
Country
State
I agree that PROS may contact me. I can unsubscribe at any time.
By submitting this form, I agree to the storing and processing of personal data by PROS as described in our Terms of Use and Privacy Policies.
 
Thank you!
Error - something went wrong!
   

The Sales Experience is Now the True Driver of Manufacturer Revenue Growth

The Sales Experience is Now the True Driver of Manufacturer Revenue Growth

Manufacturers are increasingly focused on growth to stay ahead of the industry’s modern challenges.

The traditional route to meeting revenue goals has been through making investments in customer support, marketing, R&D activities and maintaining competitive pricing. Global competition, however, is changing the revenue generation landscape.

Manufacturers are comfortable improving designs and getting products to market quicker, but they tend not to tamper with the sales process, even though a cumbersome sales process leads to lost deals – and lost revenue.

Salespeople often focus heavily on relationships and understand what their customers want after getting to know them. However, a focus on customer support prioritizes the post-transactional part of a customer’s experience. Modern commerce requires customer relationships to begin with the first point of sale. If you wait until a customer needs additional products or services to work on customer retention, you’ve already missed an opportunity to deliver a remarkable start-to- finish customer experience.

Complexity, in both manufactured products and sales processes, is encroaching on customers’ buying experiences.

Download the ebook to learn how to  reduce complexity and improve customer loyalty with an effective end-to-end sales experience.

 

Previous Video
Forrester Explains Why It Seems Harder to Win Customers
Forrester Explains Why It Seems Harder to Win Customers

Recent studies show that the percentage of salespeople making their quota has dropped from 63% to 53% over ...

Next Video
Challenges and Opportunities of Digital Transformation for Manufacturing: Microsoft and PROS
Challenges and Opportunities of Digital Transformation for Manufacturing: Microsoft and PROS

Watch PROS' interview with Microsoft's global leader for manufacturing Çağlayan Arkan and learn more about ...