Your current customers are vastly more important to your bottom line than new business is. They’re 50% more likely to try new products and spend 31% more than new customers. Yet, your customer relationships are challenged in new ways thanks to evolving technology, industry disruptors and changes in their own business. You can’t afford to keep selling the way you always have.
Read the eBook to learn more and how to develop a sales strategy that focuses on customer satisfaction and retention.