Challenges and Opportunities of Digital Transformation for Manufacturing: Microsoft and PROS

PROS Director of Industry Marketing and Business Intelligence, Richard Blatcher, sat down with Microsoft’s Global Lead for Discrete Manufacturing, Çağlayan Arkan, to discuss the shifts they’re seeing in the digital economy and exactly how tech and AI can satisfy manufacturer’s top priorities.

Watch the interview to learn more about the digital divide in today’s market between those with a clear strategy and those without, the digitally determined vs. the digitally distraught, and how critical pricing and selling solutions are to their success. Richard and Çağlayan also address common challenges and trends they are seeing today, and why the customer experience and a frictionless buying experience is no longer just a B2C demand, but a B2B priority.

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