PROS Opportunity Detection is designed to find the hidden sales growth potential in your customers by analyzing distributors’ own transaction activity to uncover customer-buying behavior and identify new sales opportunities.
PROS Opportunity Detection delivers sales opportunities directly to reps on the front lines through their existing system and replaces the sales reps’ gut instincts with data-driven insights. Sales reps can consider their experience alongside the software’s recommendations to determine which opportunities make sense to pursue. Opportunity Detection helps distributors simply and effectively realize the potential of their existing accounts by tracking:
• Inconsistent purchasing behavior
• If a customer is buying certain products rarely, perhaps to fill a gap from their primary supplier, Opportunity Detection will identify the trend and alert the sales team to look for opportunities to build the relationship. When a distributor sells more to existing customers, that customer will be less likely to walk away.
• Declining purchasing behavior