Videos

Get insights on how to get and keep the attention of executives today.

Join the PROS Principals as they walk through the journey of an airline offer from dynamic offer creation, distribution, to customer experience.

Digital selling quickly rose to the top priority for B2Bs and B2Cs. Andres Reiner, President and CEO of PROS, discusses today's digital selling imperative.

How to embrace change and apply it to your organization. Carlos Dominguez of Sprinklr explains in Driving Change in the Digital Era.

How far along is your organization in adopting AI-based tools? PROS Chief AI Strategist Michael Wu, Ph.D. discusses Enterprise AI Implementation: Theory vs. Practice.

How do business leaders successfully steer through these challenging times? PROS leaders discuss Navigating Your eCommerce Strategy During Times of Disruption.

Pricing is a powerful lever if you know how to use it and where to apply it. Learn more in Pricing Foundations With Craig Zawada 1 & 2.

In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.

Michael Wu, PROS Chief AI Strategist, explains AI in a business context: how it evolved from business intelligence, how it fundamentally differs from Machine Learning, and how we can leverage it.

The stakes are growing for tech companies to sell smarter. CapGemini explains in The B2B Imperative: Leverage CPQ to Transform Sales for High Tech.

Buying cycles getting more complex? Join EY's Chris Hergesell for Sales Hacks: Tips on How to Develop High Performing Sales Teams.

Acing pricing with analytics. Bhargav Mantha of ZS explains in Enabling Pricing Excellence Through Analytics.

Staying competitive requires continuous improvement. Prof. Dr. Nikolas Beutin of Accenture joins PROS to explain The Keys to Transformational Change.

Keeping cargo moving with the power of digital selling and data science. T+L leaders discuss the impact of Going Digital in Origin/Destination Networks.

Accelerate sales cycles and do more with less with these tips for using intelligence to digitally transform your business.

Just how connected is the end-to-end sales process, customer experience, and revenues? Manufacturing leaders discuss in Accelerating the Move to Digital.

In this video, Forrester Senior Analyst Joe Cicman explains how B2B buyer expectations have changed and how businesses should adapt.