European B2B Strategies Surviving the COVID 19 Impact

In this video, Victoria Dreharova interviews Hans-Peter Klug and Reno Koepp, Senior Strategic Consultants of PROS, on how the COVID-19 crisis is affecting European markets and accelerating the shift to Personalization and eCommerce. You’ll hear Hans and Reno’s perspectives on the challenges European companies are facing right now and where they are focusing their efforts to survive the crisis. Hans and Reno will also discuss evolving buyer expectations and offer pricing advice to businesses, from those which are experiencing skyrocket demand for their services to those who have seen severe decreases in sales. Highlights [0:31]: Victoria asks Hans for a retrospective overview and possible lessons learned from other historical economic downturns. [1:55]: Hans discusses what certain industries are experiencing since the lockdown measures began [3:50]: Reno shares his market observations and offers pricing advice to impacted businesses [6:43]: Reno points out how digital projects are affected and what current priorities are [7:53]: Victoria asks what customers’ biggest challenges are right now. Hans outlines three key initiatives amongst companies: to protect, to evaluate and to innovate the business for the future and changing needs [10:45]: Reno discusses German businesses impact, highlighting specific industries and what measures companies are taking in these uncertain times [13:31]: Hans evaluates the positive effects from the crisis and how important the shift to digital has become with personalization and eCommerce coming to the forefront. [15:32]: Reno emphasizes on the significance of pricing discipline [16:50]: Hans talks about how buyers’ expectations are evolving, outlining 3 key areas, one of which being digital channels [18:48]: Post Covid-19 reality: the recovery phase and how businesses can prepare for the future Transcript: Victoria Dreharova (00:01): Hi everyone and thank you for tuning in. My name is Victoria Dreharova and I'm Product Marketing Manager at PROS. And today, April 24th, I'll be talking to Hans-Peter Klug and Reno Koepp, our pricing experts in Europe. Our goal from this conversation will be to understand how the pandemic and lockdown measures have affected European businesses. We will focus on the Central European region and Hans and Reno will try to share some insights with us on how businesses are reacting to these restrictive market conditions. Victoria Dreharova (00:31): Hans, these are challenging times for everybody on so many different levels. I believe neither of us have experienced anything like this before in our lifetime. But from your business perspective, can you think of any events historically that we can draw any valuable lessons from and perhaps apply them in this situation? Hans-Peter Klug (00:49): Well, Victoria, I agree with you. It really feels like a whole world has been turned upside down. Even if I cannot think of any other event that has had the same impact like this one, I believe. We can still draw a few lessons from the past. They have been quite some a few severe recessions in the past. For example, the financial crisis back in 2008/2009 or the crisis of the technology industry back in 2001. However, they tend to be due to declining consumer confidence caused by inflation or collapse in the housing market or some other significant external trigger. I believe the situation we are now in is completely different. First of all, the situation started in China. That's on the one hand side, the biggest market for many industries and companies and on the other hand side it's also a big part of the suppliers or originating from China and all of Asia. Full Transcript: https://bit.ly/3bOF0Fa PROS Pricing Solutions: https://bit.ly/39mHgSU Request a Free Consultation Call: https://pros.com/price-strategy-consultation/

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European B2B Strategies: Surviving the COVID-19 Impact
European B2B Strategies: Surviving the COVID-19 Impact

PROS Senior Strategic Consultants discuss how the COVID-19 crisis is affecting European businesses and how ...

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