Les avantages de Smart CPQ pour le Groupe Apicil

Marie-Christine Eudes, Directrice de l’Innovation et des Services du Groupe Apicil, explique comment PROS Smart CPQ, intégré à l’ensemble de leur environnement IT (du CRM aux outils de gestion), joue un rôle instrumental dans la transformation digitale du groupe vers une stratégie de vente omnicanale.

Marie-Christine Eudes, Director of Innovation and Services for the Apicil Group, explains how PROS Smart CPQ has been integrated into all aspects of Apicil’s business from IT to CRM and how it has played an instrumental role in the company’s digital transformation towards an omnichannel sales strategy.

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