The COVID-19 crisis changed overnight the way businesses and communities operate across EMEA. While some organisations have built resilient business models, most B2B companies were not as prepared for this swift change and as a result, are struggling to adapt and acknowledge the new market reality.
In this webinar, our Chief Visionary Officer Craig Zawada and EMEA Director of Strategy Nick Boyer join EY-Parthenon’s Ludovic Passet, Head of Pricing Practice for Western Europe and Maghreb, to discuss why now is the time for businesses to innovate and smartly adjust their pricing strategies if they want to win at digital selling and meet new customer demands.
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