How B2B Organisations Must Transform

The coronavirus crisis is forcing many organizations to accelerate their transformation plans from years to months—even weeks. As a result, B2B buyers are demanding a new pace of delivery from prospective vendors, and a new buying journey is emerging.

Watch the interview to learn:

  • What the new normal is for the B2B buying journey
  • Why so many B2B buying experiences are expected to be more tailored and personalized to the buyer’s needs, and what businesses can do to deliver on this expectation
  • Why the lines between B2B and B2C are blurring, and what B2B vendors can learn from customer experience in the B2C sector
  • Why the coronavirus crisis has placed a new emphasis on more rigorous pricing strategies in B2B
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