Customers have far more access to information than ever before. They can easily educate themselves about competition and shop for better pricing or different products.
The acquisition cost of a new customer is 5x higher than an existing customer. Existing customers are also 50% more likely to try new products and spend 31% more than new customers. With even just a 5% increase in customer retention, profits can increase up to 95%.
This webinar is the third of our webinar series for PROS partners. It presents PROS Opportunity Detection solution and features a live demo. It focuses on how businesses can use AI to drive actionable sales insights based on purchasing behavior of their existing customers, by identifying inconsistent purchasing patterns, uncovering declining purchasing patterns, and finding likely areas for product and price improvement.