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Breaking Down Willingness-to-Pay in RM

PROS pioneered the science to combat buy-down by introducing Hybrid Forecasting and Optimization. PROS has continued the evolution of this approach by implementing the PROS Willingness-to-pay (WTP) Forecasting and Optimization methodology. This whitepaper will outline the key steps to the methodology. These are to forecast the price sensitivity of the demand and then adjust the value of the passenger to account for the dilution through an optimization procedure.

Previous Flipbook
NDC, AI and the Building Blocks of Airline Retail
NDC, AI and the Building Blocks of Airline Retail

Airline industry experts in the area of airline eCommerce from PROS and ATPCO share insights on NDC distrib...

Next Flipbook
Transforming the End-to-End Sales Process in the Energy and Utilities Industry
Transforming the End-to-End Sales Process in the Energy and Utilities Industry

This paper examines how AI-fueled competitive pricing strategies can enable Energy and Utility providers to...

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