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Les attentes des acheteurs B2B en 2020

PROS et Hanover Research ont interrogé plus de 1 000 professionnels prenant part aux décisions d’achat et ont ainsi pu confirmer trois tendances clés des attentes actuelles des acheteurs B2B : ils plébiscitent le libre-service, apprécient les expériences personnalisées et attendent des devis rapides. 

Ainsi, ils n’hésitent pas à accorder leur confiance aux acteurs les plus agiles plutôt qu’à ceux qui misent sur les prix bas.

Previous Flipbook
What B2B Buyers Want: A Survey of 1053 Purchasing Professionals
What B2B Buyers Want: A Survey of 1053 Purchasing Professionals

44% of B2B buyers will transact more than half their purchases digitally by 2020. Get an inside look into B...

Next Flipbook
Dynamic Overbooking: Cancellations and No Shows for Maximum Revenue
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