Industry revenue management expert, Karl Isler, deep dives into the future of revenue management systems where airlines use different approaches to sell-up fares. One approach includes implementing fare strategies to influence OD availability. He argues that that is a stepwise approach to dynamic pricing through PROS Real-Time Dynamic Pricing that an airline can use to limit buy-down and ensure optimal revenue.
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In order to capture incremental revenue and be confident in group pricing, airlines also need a data science-driven approach.
À mesure que les entreprises B2B se tournent vers la vente eCommerce et omnicanal, les tarifs catalogue doivent être remplacés par une gestion dynamique des prix.