×

Fill out this quick form for your free white paper

First Name
Last Name
Job Title
Company
Country
State
Phone Number
I agree that PROS may contact me. I can unsubscribe at any time.
By submitting this form, I agree to the storing and processing of personal data by PROS as described in our Terms of Use and Privacy Policies
Thank you!
Error - something went wrong!
   

Product Pricing Strategies: The Cons of List Pricing

Why Do Product Pricing Strategies Fall Short?

List prices are reference points for beginning sales negotiations, primarily derived in either of two ways:

  • The estimated end consumer price, such as the price of a brake pad in the store
  • A cost-plus price where the price increases with every vendor cost increase but does not necessarily adjust in times of vendor cost reduction
Previous Flipbook
Ventana Research: Personalizing Digital Commerce
Ventana Research: Personalizing Digital Commerce

In this report, Ventana Research provides tips on how B2B organizations can personalize the eCommerce chann...

Next Flipbook
Winning in Turbulent Times
Winning in Turbulent Times

Turbulent times have made digital interactions vital for winning in B2B. In this white paper, learn how you...