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Transforming the End-to-End Sales Process in the Energy and Utilities Industry

As Australian energy providers grapple with a range of market challenges, ranging from shifting consumer attitudes through to fluctuating wholesale costs and the impact of government regulations, effective data mining and analysis has become a critical tool in maintaining and growing market share. 


This paper examines how AI-fuelled competitive pricing strategies can enable energy and utility providers to align their supply, demand and pricing decisions to capture maximum revenue and profit.

 

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