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The Critical Variables in Service Parts Pricing: Understanding Willingness-to-Pay

Service parts manufacturers and distributors consistently customize and adjust their pricing for good reasons.

Certain products demand a premium over others. Different regions have varying competitive landscapes. Contracts expire under varying circumstances. Whether you rely on a centralized price matrix with customized exceptions or a totally autonomous sales force, understanding the Willingness-to-Pay of your customers under various conditions can be a source of significantly increased profits. And, the use of new software technology based on scientific analytics can help you exploit this opportunity in a practical and affordable way.

At PROS, we offer proven pricing technology and an unmatched track record of success in helping service parts manufacturers and distributors achieve outstanding returns through a greater understanding of their customers’ WTP.

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